Being successful in your own business is mostly mindset. Mastering Being a Business Owner requires that you cultivate mental toughness.
But you already know this. Running your own business can seem pretty damn challenging. We are always looking for new opportunities, new clients, ways to be more effective, do things better…In the face of all of it, sometimes doubt creeps in and even can take over. No matter who you are, how smart you are, how good you are, it takes courage and heart to move forward.
How do I know this to my core? I talk to people for a living. I listen to people. I listen to what people want and what gets in their way.
Often my role as a Small Business Strategist is to empower business owners in finding a path forward when some of it or all of it becomes too much. I coach people in creating specific actions to move forward. This is critical and necessary. But my role is also to develop people to empower themselves.
Mental toughness is a collection of attributes that allow a person to persevere through difficult circumstances (such as difficult training or difficult competitive situations in games) and emerge without losing confidence.
In order to cultivate mental toughness you have to find ways to empower yourself.
Even if you have a great coach or mentor, loving friends and/or a terrific spouse, you need to cultivate ways to empower yourself. I talk a lot about having practices that cultivate mindset. What I mean by practices is having regular things that you do at specific times.
In addition to practices, you need to always be looking for inspiration in the day to day. Reach out and pull inspiration towards you. Find inspiration all around you.
Take a moment and think of the ways you do this for yourself.
Brilliance, inspiration and a way forward can come from many places. Recently it came from a writer friend telling a story about William Stafford, the poet and how he deals with writing every day…particularly when you don’t feel like it.
An interviewer asked William Stafford: What do you do when you are not so good that day?
When I heard this question, my ears perked up. This is exactly how many of us feel in business. There are days when we are not so good and we know it. There are days that we just don’t feel very powerful or up to the task at hand.
His answer was fascinating. He said: I lower my standards. When I first heard this, I thought: What? Lower my standards? It just doesn’t sound right. I mean after all quality and excellence are important.
He went on: The important thing is to venture your way through language each day and let blame for weak poems go.
How many times do we keep from taking action because it is not perfect action? How many times do we overthink and overanalyze and end up doing little or nothing? There is plenty to be said about quality and high standards but the important thing when push comes to shove is action.
Do not let yourself blame a lack of action on anything. Don’t blame that you don’t know how or what would be the best most brilliant action.
Let yourself venture into action today. Let yourself act. Take that step.
If you want to talk to me more about your Small Business Strategy, contact me at firstname.lastname@example.org.
Thank you for the courage that it takes to run your business,